Featuring– The Moving Poster
By Alixandra Rutnik on Feb 24, 2020
YG17 winner talks about his latest creative project
We are featuring Young Gun ‘17 Winner Simón Sepúlveda and his latest creative project in graphic design. Simón has teamed up with NAVE cultural center in Chile to create one poster a week to promote their contemporary dance program. These posters capture dimension, color, and movement. 65 posters later and it is now an exhibition– “The Moving Poster.” Simón is here to fill us in on all the details.
Tell me about your relationship with the NAVE.
NAVE approached me two years ago because they knew how much I loved and supported their dance program. Before I started doing work for them, their marketing strategy was too obvious. NAVE had a lack of abstract and experimental ideas on their graphic design team, so I changed that– I started creating a new poster for them every two weeks or so.
Wow 65 posters, that’s a lot of content– talk to me about them.
The poster exhibition is celebrating its two year anniversary since I started working with NAVE two years ago. My idea for NAVE was to create posters to illustrate how graphic design can be fun, smart, and abstract. In general, Chilean graphic design is very nostalgic and conservative; it doesn´t take enough risks and I set out to challenge this norm.
The title of the exhibition is “El Poster En Movimiento” (The Moving Poster). The posters are colorful and bold, and they all have a strong personality. They promote NAVE´s Dance Residency program. The artists are encouraged to explore during their residency; they don´t have to come up with a specific result– the goal of the posters is to translate that same attitude of experimentation.
How has this project made a positive impact on NAVES's community?
As I mentioned before, graphic design in Chile is conservative therefore cultural institutions do not often experiment in the graphic design and marketing fields. For example, if NAVE wanted a poster to promote dance they would usually use a photo of a dancer with one or two colors, and that leaves no space for interpretation.
This exhibition for NAVE has been a really good way to communicate a cultural and social event in a different way. Also, creating 65 posters and putting the focus on the process instead of the end result is an unusual and a transformative idea for Chile.
Out of all the posters you have created, which one is your favorite?
I like “La Sociedad de las Plantas” (The plant’s society) because it is simple and it is one of the first posters that I made. Also, I like “The Performance” which is made by my friend Domingo del Sante and I like “País Violento” (Violent Country).
Lastly, you said, “Precariousness can be an attractive factor to work with.” In what ways are the posters you are creating “precarious?”
When I say “precarious” I mean that Latin American cultural institutions do not have big budgets and structures like Europe and North America do, so everything has to be done with a lot of effort and cooperation. For example, the guy who prints all the posters does it for free because he is committed to the idea; when you put your heart into a project, the result is honest and beautiful.
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