A Creative Perspective | Yoshihiro Yagi

”The most brilliant designs melt into life and lift people’s lives without them even knowing it.” Dentsu’s Yoshihiro Yagi is one of the most celebrated industry creatives on the world stage today, and for very good reason: his intuition leads to beautifully simple solutions before data and research catch up to him. In the latest video of our “A Creative Perspective” series, Yoshi puts that into practice as he walks us through “Pocky: The Gift,” which won a One Show Gold Pencil and an ADC Gold Cube last year.