Hispanic Heritage Month Poster Challenge
By Alixandra Rutnik on Sep 30, 2022
"Lifting each other up and helping each other thrive is in our blood."
There are so many stories out there that need to be shared and the more voices that we listen to, the more creative our community will become. So we wanted to honor our incredible Latinx artist friends and celebrate their lively, warm, and vibrant culture by hosting a Hispanic Heritage Month poster challenge.
We were happy to have the ADC 101st Annual Awards Global Animator of the Year Igor Bastidas guest judge the incredible art entries we received. "I was looking for something that would represent Latin American culture through experimentation with new narratives and styles," Igor said. He named three winners, Casey Beifuss; Luis Araujo; and Jose Flores; and two merit mentions: Ari Uberti, and Mario Fuentes.
Igor took over our Instagram last week for a day of fun content, so if you missed it be sure to check out our Latinx Month Instagram Highlight. "Graphic design is all about personal experiences– that for me is the most sincere connection you can look for when you try to get an idea," Igor explained.
We got some intel into these beautiful posters by speaking to the five artists about their inspiration.
Casey, what is a memory that embodies Hispanic culture?
When I think about my Mexican heritage, I think of sitting around the table with my cousins playing Lotería and eating snacks, while everyone is talking over each other. My aunts used to color over the La Sirena card with Sharpie so she wouldn't be nude in front of us kids. Hispanic culture is colorful, loud, and profoundly family-oriented, which I hope to communicate with this poster.
"Hispanic culture is colorful, loud, and profoundly family-oriented."
Luis, can you explain the power of the Chancla in your poster?
The “Chancla” has become sort of a meme that all Hispanic people can relate to, and it brings back memories from our childhood. We all (Hispanic people) have witnessed, listened to some story, or actually lived an anecdote with an angry granny or mom throwing a “chancla” (sandal) at us. Besides the implied violence of that situation *nervous laugh, it is more like an inside joke that connects all of us Latinxs and Hispanic people.
"We have all lived an anecdote with an angry granny or mom throwing a “chancla” (sandal) at us."
Jose, what inspired your poster art?
This poster was inspired by our overwhelming sense of community. Latinxs are all about sharing and caring for one another - if there's something you need, your neighbor will probably give you a hand no questions asked! Lifting each other up and helping each other thrive is in our blood.
"Lifting each other up and helping each other thrive is in our blood."
Ari, can you describe what Hispanic culture means to you?
I was inspired by everything that we are– colorful, cheerful, and above all having the energy to keep going. I included outstanding elements in our culture such as food and the union with nature. I love that we are characterized by color because that is a fundamental part of my style. We are incredible, warm people, and we love family above all. I hope my illustration represents how beautiful, happy, and brave we are. (Have fun finding two hidden words that represent us very well.)
"We are incredible, warm people, and we love family above all."
Mario, when we look at your poster, what do you want us to see?
An expression of Latin passion, Latin vision, and Latin knowledge. My poster embodies the flavor and power of diversity in Latin nature in every possible sense.
"An expression of Latin passion, Latin vision, and Latin knowledge."
Be the first to know about The One Club for Creativity's next poster challenge!
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