Rank Up: The Year's Top Shops
By Brett McKenzie on May 20, 2019
The top five agencies of The One Show 2019
The One Show 2019 is over, and once all of the Pencils are handed out and the last taxi pulls away from the venue, the next important step begins. That's when we crunch all of the numbers and put out the ever-popular Agency Rankings!
Based on points assigned for Gold, Silver and Bronze Pencils, alongside Best of Disciplines, the Green Pencil, the CMO Pencil and Best of Show (oh, and those Merits; they add up!), here are this year's top five agencies, including how they fared the year before.
#1. Wieden+Kennedy / Portland
LAST YEAR: #12, +11
Nike Just Do It 'Dream Crazy'
Wieden+Kennedy / Portland + NIKE / Beaverton + Park Pictures / Los Angeles + Joint / Portland
2019 Integrated: Integrated Campaigns / Integrated Branding
Making Colin Kaepernick the face of your latest Nike campaign, just before the NFL season starts? That's crazy. But crazy works, especially for Wieden+ Kennedy, whose Portland office took home an astounding 11 Gold Pencils, two Silvers, four Bronzes, four Best of Disciplines, the Best of Show... and a Merit for good measure. W+K also won Gold Pencils for its work on KFC and Bud Light, alongside several other Silvers, Bronzes and Merits.
"Dream Crazy" pushed W+K to the top of this year's rankings, jumping up up an impressive 11 spots from last year, when they won only a single (but well-deserved) Gold Pencil.
#2. Droga5 / New York
LAST YEAR: #4, +2
The Truth Is Worth It
Droga5 / New York
The New York Times
2019 Film: Online Films & Video / Varying Length Campaign
"The Truth Is Worth It," the hard-hitting and beautifully produced campaign for The New York Times by Droga5, certainly gets a lot of attention — and rightly so. The ode to the power of relentless journalism won 11 Gold Pencils, a Best of Discipline and the CMO Pencil (not to mention two Best of Disciplines and the Black Cube for Best of Show over at the ADC 98th Annual Awards.)
As wonderful as "The Truth Is Worth It" was, it wasn't Droga5's only big win this year, as the agency also earned four Gold Pencils for its hilarious campaign for Tourism Australia, a Gold Pencil for "Read More, Listen More," and another Gold Pencil for Bud Light.
Droga5 moved up two spaces from last year, as their previous work for The New York Times and Mailchimp made 2018 almost as stellar for them.
#3. adam&eveDDB / London
LAST YEAR: #28, +25
CALM - Campaign Against Living Miserably / London + adam&eveDDB / London + This Morning, ITV / London
CALM - Campaign Against Living Miserably
2019 Health, Wellness & Pharma: Experiential / Immersive / Events
What a difference a year makes! The One Show 2019 saw adam&eveDDB rocket up the rankings, from a respectable #28 last year (primarily on the strength of its incredible work for for FIFA '18) all the way up to third place on this year's chart.
The most eye-catching campaign by adam&eveDDB was probably "The Boy and the Piano," which won them four Gold Pencils, and was a nice cherry on top of their first ever Penta Pencil win for their longstanding relationship with the client, John Lewis & Partners. But look beyond the glitz of an Elton John spectacle and you'll see that the real strength behind this year's ranking was the haunting "Project 84," a powerful initiative for CALM, Campaign Against Living Miserably. This moving suicide awareness project won eight Gold Pencils.
Additionally, adam&eveDDB won a Gold Pencil and a Best of Discipline accolade for "#TrollingIsUgly" for the Cybersmile Foundation. All in all a tremendous year for adam&eve!
#4. McCann / New York
LAST YEAR: #3, -1
Universal Love Songs
McCann / New York
MGM Resorts International
2019 Radio & Audio: Custom Content
Last year, "Fearless Girl" dominated the award shows, this one included. This time around, the effects of the bronze statue have been fully realized, earning McCann New York a new Gold Pencil for Creative Effectiveness to go alongside the nine from the year before.
This sets the table for another remarkable year by McCann, mainly due to two very moving campaigns. Five Gold Pencils were awarded to March for our Lives' "Price On Our Lives," a stark reminder of the hold that gun lobbyists have on politicians. On a more uplifting note, "Universal Love Songs" flipped the script on romantic music for MGM Resorts International, winning four Gold Pencils in the process.
This is McCann New York's third straight year in the top five, so even with this year's spot dropping slightly from 2018, the agency maintains a track record of consistently amazing work.
#5. DDB / Chicago
LAST YEAR: #14, +9
Broadway the Rainbow
DDB / Chicago + Mars Wrigley Confectionery / Hackettstown
Mars Wrigley Confectionery
2019 Experiential & Immersive: Events & Competitions
"Advertisiiiiiiiiiiiiiiing, ruins everythiiiiiiiiiiiiing!" And with that glorious lyric, the crew at DDB Chicago rides into the fifth spot on this year's One Show agency rankings. We'd like to say that it was a breadth of insightful work across multiple media that earned DDB its place this year... but yeah, it was pretty much a Skittles kinda year for them.
But wow, what a Skittles campaign it was! "Broadway the Rainbow," the irreverent brand's middle-finger-slash-warm-embrace of consumerism, won six Gold Pencils, six Silvers, four Bronzes and nine Merits. DDB Chicago's only other award this year — a Merit for Fiat Chrysler — could only bask in the glow of Michael C. Hall's winning smile.
"Broadway the Rainbow" moved DDB Chicago up nine spaces from last year's ranking — a spot that was also buttressed by a weird and wonderful Skittles campaign.