Ad Black Sea
Category
Self-Promotion
Annual ID
ABS25_DE006S
Background
Postmen is a Ukrainian communications agency – the market knows our work, but how do we reveal our true essence?
Idea and Execution
Tasked with embodying our core values, we crafted a limited-edition series of 50 unique mosaics, that anyone can touch to feel our journey, meanings, and aspirations. Built on cement with plywood backing, black‑and‑yellow glass tiles echo the graffiti at our office entrance, turning street art into our philosophy. Postmen is depth – we dig for insights. Postmen are people – talent over tools. Postmen is craft – each mosaic handcrafted by our team, embedding a piece of ourselves. We hope it inspires its owners to seek, dig, and create with Postmen.
Impact
Each mosaic arrived in bespoke gift packaging complete with a hand‑stamped greeting card that revealed our idea and invited each recipient into a shared journey of creativity and discovery. The card’s front repeated the mosaic’s pattern via a handcrafted stamp. All 50 unique mosaics made for our clients and partners were claimed within days, driving a 35% surge in social media engagement and a 40% uplift in direct inquiries – proof that a tangible, thoughtfully packaged call‑to‑action delivers instant, measurable impact.
2025 Awards
Total Points: 7
Silver Winner
Credits
Related Awards
