ADC Awards
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About the Work
A collaboration between Australian hip-hop legends Hilltop Hoods and Google Play Music, this interactive music video harnesses mobile capabilities to capture a world turned upside down, as experienced by band member Dan Smith when his son underwent leukemia treatment. Two 3D environments rendered in code (dark representing fear, light symbolizing hope) are navigable by tilting or rotating the phone. Each listen on Google Play Music generated a donation to CanTeen to help support young Australians living with cancer. The work translates a moving personal journey into a powerful digital experience that fans could share while contributing to the cause.
2017 Awards
Total Points: 5
Merit Honor
Credits
Agency
R/GA / Sydney
PR / Marketing Agency
POEM / Sydney
Production Company
Exit Films / Sydney
XYZ Studios / Melbourne
Media Company
Essence Digital / Sydney
Animator
Eran Hilleli
Creative Director
Micheal Armstrong
Creative Technologist
Blake Kus
Aaron George
Jeff Donios
Designer
Jess Bateman
Director
Mike Daly
Executive Creative Director
Hamish Stewart
Gavin McLeod
Illustrator
Eran Hilleli
Producer
Kim Wildenburg
Garett Mayow
Product Manager
Natalie Brend
User Experience Designer
Shruti Rai
Writer
Micheal Armstrong
Kate Allan
Agency Producer
Margo Lowry
Julia Rush
Gertjan Leppers
Content Strategist
Justine Cusack
Corey Nicely
Digital Artist / Multimedia
Stevie Watkins
Technical Producer
Richard Osellame
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