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Category
Art Direction / Press / Print Advertising - Campaign
Annual ID
ADC_ADV17005S
About the Work
Who hasn't enjoyed the flavor of a Tic Tac? It’s a very unique candy: you don't chew it; you don't bite it. It's impossible to leave it alone in your mouth without rolling it around nonstop. We found out that it takes three minutes for a Tic Tac to dissolve and disappear, after rolling in it inside your mouth a million times. For three minutes, playing with a Tic Tac, this little candy feels like it's on a roller coaster, in a pinball machine, at a skate park. We decided to illustrate those three situations in a modern and colorful way to communicate the fun sensation of having a Tic Tac in your mouth.
2017 Awards
Total Points: 15
Silver Cube
Credits
Agency
La Comunidad / Buenos Aires
Art Director
Carlos Quesquen Cortez
Chief Creative Officer
Joaquin Molla
Jose Molla
Creative Director
Sebastian Visco
Director
Sebastian Diaz
Executive Creative Director
Ramiro Raposo
Fernando Sosa
Illustrator
Murillo Viviurka Marcondes
Writer
Yamila Marullo
Production Controller
Ramiro Capisto
Sebastián García
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