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2017 ADC Awards - Advertising

History of the Internet

Agency DENTSU INC.. / Tokyo + Yahoo Japan Corporation / Tokyo + Taki Corporation / Tokyo + Amana inc. / Tokyo

Client Yahoo Japan Corporation
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Annual ID

ADC_ADV17008G

About the Work

Yahoo! JAPAN, the most accessed website in Japan with 63 billion pageviews monthly, marks its 20th anniversary on April 1, 2016. Targets are the All Internet users in Japan. The challenge was to create a website that celebrates both Yahoo! JAPAN and the internet’s history, and raise recognition of the brand, in a way only a company that has grown together with the internet can. We picked up 1300 topics from the history of the internet from 1995 to 2016, and we visualized them all in detailed illustrations. Then we made a huge poster of 2.5m high and 18.6m wide. To express our gratitude to the Internet, we expressed the vast history of the internet in a single chronology. We also created a special website where by clicking each topic, users can know more and share the details of the history.