ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2017 ADC Awards - Advertising

Toddlers Kill

Agency McCann / New York

Client The Brady Campaign

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Category

Branded Content & Entertainment / Online Video - Short Form - Single

Annual ID

ADC_ADV17011S

About the Work

In 2016, more Americans were shot and killed by toddlers than terrorists. The Brady Campaign's PSA "Keep America Safe" shines a spotlight on this issue. The satirical film demands action- like locking up and deporting toddlers. At ToddlersKill.org users could get more info. Then we held the first ever Toddler Amnesty in Texas. Though there was little mention of gun reform during the election, KAS forced the conversation. Even Hillary Clinton referenced it at the final presidential debate.

2017 Awards

Total Points: 15

Silver Cube

Credits

Agency

McCann / New York

Chief Creative Officer

Eric Silver
Sean Bryan
Thomas Murphy

Designer

Kelly Kim

Executive Creative Director

Susan Young
Daniela Vojta
John Mescall

Photographer

Andrew Hetherington

Agency Producer

Aaron Kovan
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