ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Branded Content & Entertainment / Online Video - Long Form - Single
URL
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Annual ID
ADC_ADV17062M
About the Work
BMW Films was a groundbreaking series of 8 short films released in 2001, starring Clive Owen as an enigmatic driver for hire who used a BMW for his thrilling exploits. One of the original examples of branded entertainment, they generated millions of views years before the invention of YouTube. To celebrate the film’s 15th anniversary and BMW’s 100th, our brief was to create one new film “The Escape” that lived up to the lofty standards of the originals, yet would attract a completely new generation of viewers, along with dramatically introducing the new BMW 5 Series. Since the original films, the rest of the world has caught up with BMW Films, consuming their entertainment largely through streaming. So the film was distributed primarily through a dedicated website and YouTube. In addition, the film was divided into four cliffhangers, which were screened during commercial breaks on America’s top-rated late-night talk show.
2017 Awards
Total Points: 5
Merit Honor
Credits
Agency
Geisel Productions / New York
Production Company
Anonymous Content / Los Angeles
Editing Company
Rock, Paper, Scissors / New York
Sound Production Company
Formosa Group Mix / Los Angeles
Composer
Kristopher Pooley
Creative Director
David Carter
Bruce Bildsten
Director
Neill Blomkamp
Sound Designer
David Whitehead
Writer
David Carter
Neill Blomkamp
Cinematographer
Manoel Ferreira
Music / Sound
Mark Mangini
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