ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Craft in Writing / Out of Home - Campaign
Annual ID
ADC_ADV17020S
About the Work
How do you wrap up a year like 2016? In a year that was all about our differences, Spotify tuned into our users’ listening habits to remind us...we’re all a little bit weird. We found that thousands of people were listening to the exact same song the day of the Brexit vote. Someone in LA listened to the song “Panda” 4,454 times. Exactly 21,043 Londoners mourned the loss of a famous nightclub with the same Robyn track. And 1,235 guys in New York loved the “Girls Night” playlist. We penned open letters to each of these listeners offering words of support, love, amusement and – to the person who made a playlist called “One night stand with Jeb Bush like he’s a Bond girl in a European casino,” total confusion. We told 164 of these data stories under the tagline, “Thanks, 2016. It’s been weird.”
2017 Awards
Total Points: 15
Silver Cube
Credits
Media Company
Spotify / New York
Art Director
Martin Berggren
Ellen Pai
Tal MIdyan
Rainy Fu
Chief Creative Officer
Seth Farbman
Creative Director
Dan Brill
Spencer Hansen
Rasmus Wangelin
Designer
Will Oswin
Director
Jackie Jantos
Executive Creative Director
Alex Bodman
Information Architect
Jomar Perez
Producer
Belinda Lopez
Davis Najdecki
Content Strategist
Alexandra Tanguay
Lindsay Fischler
Payman Kassaie
Christine Andrén
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