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Girls Can't Code
Agency McCann / New York + Tool of North America / New York + Spot Welders / New York + Company 3 / New York
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Category
Craft in Writing / Broadcast for TV / Film / Video - Campaign
Annual ID
ADC_ADV17021B
About the Work
This provocative campaign explores theories as to why there is such a significant gender gap in computer science and coding. It features girls talking about why they can’t code. One film “Boobs” focuses on how boobs get in the way of coding, another film “Menses” blames menstruation, a third points at beauty and the compilation film “Girls Can’t Code” says all of these girl things are the reason. The idea that girls can’t code because they’re girls is flat out ridiculous. Yet the gender gap persists partly because the notion that coding is somehow harder for girls is so ingrained in our culture that many don’t even question it. Seeing girls verbalize reasons that are clearly absurd empowers them to go beyond these stereotypes. Each film ends with the statement that girls do code and “every other theory is ridiculous.”
2017 Awards
Total Points: 10
Bronze Cube
Credits
Agency
McCann / New York
Production Company
Tool of North America / New York
Spot Welders / New York
Company 3 / New York
Craft / New York
JSM / New York
Chief Creative Officer
Eric Silver
Sean Bryan
Tom Murphy
Joyce King Thomas
Creative Director
Nic Howell
Designer
Kelly Kim
Director
J.j. Adler
Executive Creative Director
Priti Kapur
Susan Young
Content Strategist
Courtney Bernstein
Michelle Kiely
Priyanka Nigam
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