ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
Category
Promotional Materials / Dimensional - Single
Annual ID
ADC_ADV17069M
About the Work
For more than 50 years, Colombia has faced the war. In 2016, a peace treaty between guerrilla and the government was in process. In the middle of the political debate, we need the media to be on our side and start talking about the good things that will come with the peace. So we transformed bullets fired in war, into pens to announce Colombian people, through journalists, that “Bullets wrote our past but education will write our future”. They spread the message in all the world, showing the power of this new weapon. The President of Colombia shared the Bulletpens, first, with the Universities, so they could understand their lead role; second, to the guerrilla leaders, with purpose of showing them that Colombian people are waiting for leaders like the Pope and Theresa May, who will invest 45 million pounds in development after the conflict.
2017 Awards
Total Points: 5
Merit Honor
Credits
Agency
McCann Worldgroup Colombia / Bogota
Art Director
Monica Beltran
Jose Rodriguez
Chief Creative Officer
Samuel Estrada
Executive Creative Director
Alejandro Bermudez
Juan Palma
Creative Team
Christian Mondragón
Carlos Zarate
León Guzman
German Camelo
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