ADC Awards
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Category
Television / Film / Online Video Commercials / Television Commercial - Campaign
Annual ID
ADC_ADV17027B
About the Work
In the context of the Masterbrand Relaunch under “FIND YOUR MAGIC”, launch the New Axe Anti-Perspirant Range. The communication objective is to focus on the unique benefits of each variant in the range that help guys protect their own unique style in specific ways. Each AP offers anti-odour, anti-sweat and/or anti-white marks protection which maintains their clothes impecable, preserving their own style that reflects each guys' personality. Target is youthful men, shifting focus from teens to men in their 20s who are defining their unique style that is the most authentic expression of who they are. The campaign launched in the US, Canada, Australia, UK, Easter Europe.
2017 Awards
Total Points: 10
Bronze Cube
Credits
Agency
Ponce / Buenos Aires
Creative Director
Eric Chaulet
Ignacio Perez de Muro
Executive Creative Director
Luigi Ghidotti
Matias Ballada
Agency Producer
Roberto Carsillo
Jose Silva
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