ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Television / Film / Online Video Commercials / Television Commercial - Single
Annual ID
ADC_ADV17077M
About the Work
Brief: • Relaunch the Axe Styling Range in US with the objective to get more guys to use styling, more often. The 2 key barriers to inspiring guys to get their own unique hairstyle are: Hairstyling is considered rather feminine and paying too much attention to styling is associated to superficial personalities. AUDIENCE: Target is youthful men, shifting focus from teens to men in their 20s who are coming into their own and defining their identity. The advert launched in the US but after its success, it aired in Canada, Australia, New Zealand and Europe.
2017 Awards
Total Points: 5
Merit Honor
Credits
Agency
Ponce / Buenos Aires
Creative Director
Ignacio Perez de Muro
Eric Chaulet
Executive Creative Director
Luigi Ghidotti
Hernan Ponce
Matias Ballada
Agency Producer
Roberto Carsillo
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