ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2017 ADC Awards - Advertising

Year In Search 2016

Agency 72andSunny / Los Angeles + Google Brand Studio / San Francisco + HECHO EN 72 / Los Angeles

Client Google

Category

Television / Film / Online Video Commercials / Television Commercial - Single

Annual ID

ADC_ADV17072M

About the Work

Every year, Google's Year in Search film recaps the year's biggest searches. But 2016 left people searching for the good in this year. Our challenge was to create a film that reflected the search data, while celebrating a year most people just wanted to forget. But when we dug deeper into the searches, a surprising trend emerged: even in dark moments, there were signs of love. For example, after the Orlando shooting, “blood donation Orlando” trended. So in our film, we used the iconic Google Search Bar to highlight moments of humanity, hope, and love within the year's biggest searches. With over 30 million views in two weeks, people spent an equivalent of 36 years looking back at a year everyone had given up on. Showing that love was still out there; all you had to do was search for it.

2017 Awards

Total Points: 5

Merit Honor

Credits

Agency

72andSunny / Los Angeles
Google Brand Studio / San Francisco

Production Company

HECHO EN 72 / Los Angeles
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