ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Unacceptable Acceptance Letters
Agency Goodby Silverstein & Partners / San Francisco + PRETTYBIRD / Culver City + Cut + Run / San Francisco
Category
Television / Film / Online Video Commercials / Television Commercial Under USD$100K - Campaign
Annual ID
ADC_ADV17028B
About the Work
Brief: The documentary The Hunting Ground uncovered an unacceptable truth: one in five women are sexually assaulted in college. The filmmakers asked us to warn new students and help them take action. Execution: During college acceptance week, students uploaded videos of the moment they opened their acceptance letters. We re-created these films with a dark twist; each student’s letter revealed that they will soon be sexually assaulted. The campaign drove students to sign a petition holding colleges accountable. Results: 409 million impressions in 48 hours Signed petitions sent to every major US college Three schools altered their sexual-assault policies
2017 Awards
Total Points: 10
Bronze Cube
Credits
Agency
Goodby Silverstein & Partners / San Francisco
Production Company
PRETTYBIRD / Culver City
Post Production Company
Spy Post / Burbank
Elevel / San Francisco
Editing Company
Cut + Run / San Francisco
Sound Production Company
Yessian / Los Angeles
Art Director
Rohan Cooke
Chief Creative Officer
Jeff Goodby
Rich Silverstein
Margaret Johnson
Composer
David Gold
Creative Technologist
Andre Cardozo
Designer
Angie Elko
Todd King
Director
Alex Brewer
Benjamin Brewer
Editor
Christopher Kasper
Photographer
Quinn Gravier
Ward Robinson
Product Manager
Cassi Norman
Heidi Killeen
Writer
Laura Petruccelli
Agency Producer
Tod Puckett
Hilary Coate
Content Strategist
Bonnie Wan
Meredith Vellines
Caitlin Neelon
Gabriella Svensk
Creative Team
Jim King
Chris Martin
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