ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Television / Film / Online Video Commercials / Public Service / Non-Profit - Single
Annual ID
ADC_ADV17032G
About the Work
The sound design was key in building the story, creating tension and dramatising the journey of our main character. Apart from the dialogue, the featured sounds were all recreated using foley and bespoke sound effects to build each scene. The brief was to create a soundscape that put's you in the harsh reality of each shot. In order to achieve this, we were required to think about the sounds that were out of shot; sounds that would help the storytelling of each moment. One of the key aspects to our mix was for it to feel visceral and dynamic in order to give the story the emotional charge that it demanded. Once again, a truly moving film has been created that fully utilises sound design to effectively tell the story.
2017 Awards
Total Points: 25
Gold Cube
Credits
Agency
Don't Panic / London
Production Company
Stink / London
Sound Production Company
Factory / London
Director
Tom Green
Executive Creative Director
Richard Beer
Producer
Paz Parasmand
Sound Designer
Jon Clarke
Creative Team
George McCallum
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