Every year, Google's Year in Search campaign gives us a glimpse into the year's biggest searches. But 2016 left people searching for the good in this year. Our challenge was to create a campaign that reflected the search data, while celebrating a year most people just wanted to forget. When we dug deeper into the searches, a surprising trend emerged: even in darkness, we found signs of love. For example, after the Orlando shooting happened, “blood donation Orlando” was trending. So we decided to turn our campaign into a statement of hope and love. In print, we used the iconic Google Search Bar as a framing device to highlight moments of humanity, hope, and love within the year’s biggest searches. We then placed consecutive ads in major publications’ year-in-review issues, like the New York Times, The New Yorker, and Time Magazine.