ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Press / Newspaper - Campaign
Annual ID
ADC_ADV17039S
About the Work
ICONIC MOMENTS – Pepsi Light means full taste with almost no calories. To target young, urban people, we captured athletes in stunning poses full of lightness and found the Pepsi logo quite accidentally. For iconic moments with an iconic brand.
2017 Awards
Total Points: 15
Silver Cube
Credits
Agency
BBDO Duesseldorf / Duesseldorf
Art Director
Tatjana Fischer-Genin
Bernd Rose
Chief Creative Officer
Wolfgang Schneider
Darren Richardson
Creative Director
Michael Plueckhahn
Executive Creative Director
Kristoffer Heilemann
Photographer
Wolfgang Zac
Producer
Philipp Maubach
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