ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
Category
Pop-Ups / Stunts / Guerrilla - Single
Annual ID
ADC_ADV17084M
About the Work
25m2 of Syria was an unusual apartment at IKEA. Built as a replica of the real home of Rana and her family of 9 in Damascus, we wanted people to see how it really is to live in a war zone. And why they should donate to the Red Cross. The iconic posters and price tags told the story of how people live - caught in the crossfire of Syria’s civil war. And most importantly: On every little tag we let you know how you can help! To get our message out to more than the warehouse visitors, we filmed 25m2 Syria and people’s reactions. News channels and blogs shared it with millions of viewers on every continent. And now, we are creating an IKEA-template, so the home can be rebuilt in other countries too. And help even more people in desperate need of aid.
2017 Awards
Total Points: 5
Merit Honor
Credits
Agency
POL / Oslo
Art Director
Snorre Martinsen
Producer
Ulla Hennig
Tone Bøygard
Agency Producer
Ina Egelandsdal
Monika Augustsson
Creative Team
Maja Folgerø
Related Awards
