ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Pop-Ups / Stunts / Guerrilla - Single
Annual ID
ADC_ADV17046B
About the Work
Spring 2016. While Berlin citizens welcome refugees with open arms more and more radicals spread fear spraying Nazi tags all over the city, giving graffiti a bad name. While bureaucracy couldn’t tackle the problem artists took up a stance. Supported by their community's favourite paint they encouraged people: Let’s #PaintBack. Swastikas, symbols of hate, were changed into graffiti pieces of joy. They were turned into flower pots, animals, flies, busting bubbles. And through graffiti, open-mindedness reclaimed the streets.
2017 Awards
Total Points: 10
Bronze Cube
Credits
Agency
HEIMAT / Berlin
Art Director
Martin Glöckner
Chief Creative Officer
Guido Heffels
Creative Director
Matthias Storath
Editor
Jonas Schubert
Marco Thau
Photographer
Paul Aidan Perry
Writer
Thomas Insel
Sebastian Stumpf
Agency Producer
Alex Münzer
Katrin Zilliger
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