ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Out of Home / Posters - Campaign
Annual ID
ADC_ADV17086M
About the Work
Everybody knows the situation: When you have to bring many items from one place to another, you rather carry everything at once by stacking everything in an almost artistic way instead of going twice. This insight is as true for craftsmen, construction workers and people owning small businesses - the clients of Fiat Professional. With this series of posters we demonstrated the load capacity of the Fiat Ducato in a surprising and entertaining way that everybody can relate to.
2017 Awards
Total Points: 5
Merit Honor
Credits
Agency
Leo Burnett Germany / Frankfurt
Chief Creative Officer
Andreas Pauli
Creative Director
Daniela Ewald
Joerg Hoffmann
Hugo Moura
Creative Team
Andreas Daum
Till Rothweiler
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