ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Out of Home / Posters - Campaign
Annual ID
ADC_ADV17052G
About the Work
How do you wrap up a year like 2016? In a year that was all about our differences, Spotify tuned into our users’ listening habits to remind us...we’re all a little bit weird. We found that thousands of people were listening to the exact same song the day of the Brexit vote. Someone in LA listened to the song “Panda” 4,454 times. And 1,235 guys in New York loved the “Girls Night” playlist. We found 164 of these unique data stories and shared them as open letters to our listeners, placing each piece of creative in the exact neighborhoods where these listeners lived. The hyper-localized campaign was executed in 11 different countries under the tagline, “Thanks, 2016. It’s been weird.”
2017 Awards
Total Points: 25
Gold Cube
Credits
Media Company
Spotify / New York
Art Director
Martin Berggren
Ellen Pai
Tal MIdyan
Rainy Fu
Chief Creative Officer
Seth Farbman
Creative Director
Dan Brill
Spencer Hansen
Rasmus Wangelin
Designer
Will Oswin
Director
Jackie Jantos
Executive Creative Director
Alex Bodman
Information Architect
Jomar Perez
Producer
Belinda Lopez
Davis Najdecki
Content Strategist
Alexandra Tanguay
Lindsay Fischler
Payman Kassaie
Christine Andrén
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