ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2017 ADC Awards - Motion

Messages from Beyond

Agency BBDO / New York

Client GE

Category

Motion / Television Identities / Teasers - Single

Annual ID

ADC_MOT17020M

About the Work

So much of our lives are saved and shared online. But what if that information got into the wrong hands? We decided to turn science into science fiction by creating LifeAfter, a 10 episode podcast that explores how GE technology could come to save the world from a rogue computer program that’s reanimating the digital lives of the dead and using them to manipulate their loved ones left behind. The “Messages from Beyond” film shows an example of how one man’s digital life could be used, edited, and rebroadcast to tell a singular message. The eerie note directs viewers to the podcast, where they can discover the full story which centers around Ross, a low level FBI analyst who spends his days conversing online with his wife Charlie – who died eight months ago.

2017 Awards

Total Points: 5

Merit Honor

Credits

Agency

BBDO / New York

Production Company

BBDO Studios / New York

Editing Company

Beast / New York

Sound Production Company

Sonic Union / New York

Chief Creative Officer

David Lubars
Greg Hahn

Director

Lawrence Chen

Editor

Dan Maloney

Executive Creative Director

Michael Aimette

Music / Sound

Mike Marinelli
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