ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Category
Motion / Innovation - Single
Annual ID
ADC_MOT17023M
About the Work
Levitation is a dance performance designed by Sila Sveta studio for the show Bolshoi Ballet for Culture TV Channel, Russia. The video went globally viral, receiving several million views within a few months. Sila Sveta developed the creative concept and visual graphics for the act and introduced its graphic script designed in unity with the choreography. For us it was an opportunity to experiment with no limitations and test technologies developed in-house by the studio itself. We produced special graphics and used an unconventional shooting angle to create an illusion of the dancer levitating in air. Another key feature of the project was the graphic imagery itself, which was rendered in real time during the performance, adapting to the moves of the dancer and the camera without any post-production.
2017 Awards
Total Points: 5
Merit Honor
Credits
Client
Culture TV / Moscow
Production Company
Sila Sveta / Los Angeles / Moscow
Art Director
Arthur Kondrashenkov
Executive Creative Director
Alexander Us
Illustrator
Polina Sukhanova
Adeliya Koldarova
Producer
Alexey Rozov
Denis Astakhov
Digital Artist / Multimedia
Daria Shurkina
Creative Team
Anna Abalikhina
Yury Chulkov
Music / Sound
Mitya Vikhornov
Technical Producer
Denis Akopov
Dmitry Napolnov
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