ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Category
Craft in Motion / Animation / Animated Logo - Single
Annual ID
ADC_MOT17029M
About the Work
OnePlus has built a solid foundation of diehards who follow the release of each of their smartphones with great interest. For the release of the new 3T smartphone, the company wanted to create a spot that was eye-catching and appealing not only to their existing fans, but to a broader audience. We crafted a film that explores the concept of the phone becoming an extension of ourselves and used abstract, futuristic imagery to examine the parallels between man and machine.
2017 Awards
Total Points: 5
Merit Honor
Credits
Agency
Carrot Creative / Brooklyn
Production Company
Brand New School / New York
Art Director
Priyanka Pulijal
Creative Director
Tyler Pierce
Creative Technologist
Russ Wootton
Dan Bradham
Director
Jonathan Notaro
Editor
Eric Wais
Tyler Byrnes
Writer
China McGee
Agency Producer
Philinese Kirkwood
Anne Flavin
Rachel London
Elizabeth Briggs
Content Strategist
Mike Faley
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