ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2017 ADC Awards - Integrated

2016 Wrapped

Agency Spotify / New York

Client Spotify
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Annual ID

ADC_INT17001G

About the Work

How do you wrap up a year like 2016? In a year that felt like it was all about our differences, Spotify tuned into our users’ listening habits to remind us...we’re all a little bit weird. We started with a global out-of-home campaign that found the one song 3,749 Londoners streamed the day of the Brexit vote, and 163 other individual data stories for hyper-localized billboards. We extended the campaign into display and social media, recapping the year through countdowns, quizzes, and comically complex infographics. Next up was an email campaign recapping each user’s year in listening, with a curated playlist of their top hits of the year. And finally, we identified superfans of some of the year’s top artists and rewarded them with gifts co-created by the artists. The campaign generated 1.2 billion earned impressions and during the campaign, Spotify subscription growth easily broke all company records.