ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
Category
Television / Film / Online Video Commercials / Public Service / Non-Profit - Single
Annual ID
ADC_ADV17031G
About the Work
Sandy Hook Promise is an organization started by the parents of the victims of the Sandy Hook Elementary School shooting in Newtown, Connecticut. Sandy Hook Promise believes that every act of gun violence is preventable when you know the signs. "Evan" is an online film created to bring awareness to the existence of these signs to encourage people to learn them. The film plays out as an innocent, high school love story. But as it reaches its conclusion, we see that there was a second story happening all along - a different student was in the background of each scene, showing the signs of someone planning a shooting. Through this approach, viewers were able to experience how easy it is to miss signs, instead of us just telling them. As a result, interest in Sandy Hook Promise skyrocketed overnight and the spot helped turn the national gun argument into a conversation.
2017 Awards
Total Points: 50
Designism Cube
Credits
Agency
BBDO / New York
Production Company
Smuggler
Editing Company
No6
Sound Production Company
Heard City
Art Director
Martins Zelcs
Chief Creative Officer
David Lubars
Greg Hahn
Creative Director
Peter Alsante
Director
Henry-Alex Rubin
Producer
Andrew Colon
Patrick Milling Smith
Brian Carmody
Drew Santarsiero
Leah Allina
Sasha Awn
Corina Dennison
Malia Rose
Writer
Bryan Stokely
Agency Producer
David Rolfe
Julian Katz
Cinematographer
Ken Seng
Digital Artist / Multimedia
Jason Macdonald
Ed Skupeen
Mark Reyes
Music / Sound
Evan Mangiamele
Stefano Campello
Shelby Lynne
Related Awards
