ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Category
Illustration / Poster - Series
Annual ID
ADC_ILL18013S
About the Work
A series of advertisement collaboration with Mixc World, a shopping center in Shenzhen, China. The Chinese name of Mixc World (萬象天地) means "a place with everything and all things” but can also be literally translated to “Elephant World”. The series is a year long campaign marking the key celebrations of the shopping center: the launch; Xmas and Chinese New Year. The key themes for these images are: "sharing a world full of fun and wonder"; "infinitely thoughtful gifts" and "the shower of good fortune" respectively.
2018 Awards
Total Points: 15
Silver Cube
Credits
Agency
KAI / Shenzhen
Client
CRland / Shenzhen
Art Director
Yong Liu
Director
Bing Hou
Freelancer
Victo Ngai Studio, Inc. / Los Angeles
Illustrator
Victo Ngai
Agency Producer
Angela Zhuang
Eileen Ma
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