ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Photography / Book - Series
Annual ID
ADC_PHO18001G
About the Work
Generation Wealth is a visual history of our growing obsession with wealth. Weaving 25 years of work into a meta-narrative, I have tried to explore a consumer appetite unprecedented in human history. Keeping up with the Joneses has become Keeping Up with the Kardashians as the “aspirational gap” between what we want and what we can afford has dramatically widened. My journey starts in Los Angeles and spreads across America and beyond, as I endeavor to document how we export the values of materialism, celebrity culture, and social status to every corner of the globe through photographs and interviews with students, single parents, and families overwhelmed by crushing debt, yet determined to purchase luxury houses, cars, and clothing. We visit homes and observe rituals of the international elite and the A-list celebrities from reality TV and social media, the same influencers who shape our desires and sense of self.
2018 Awards
Total Points: 50
Best of Discipline Cube
Credits
Agency
Lauren Greenfield / Venice
Design Firm
Project Projects / New York
Production Company
Evergreen Pictures / Venice
Publisher
Phaidon / New York
Deb Aaronson
Designer
Adam Michaels
Editor
Sara Bader
Susan Welsh
Photo Editor
Trudy Wilner Stack
Photographer
Lauren Greenfield
Producer
Frank Evers
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