ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2018 ADC Awards - Photography

Optical Odyssey

Agency DENTSU INC. / Tokyo

Client JINS

Category

Photography / Products / Commercial - Series

Annual ID

ADC_PHO18025M

About the Work

JINS is Japan’s #1 eyewear manufacturer. From production to sales, we do it all. We reverse expectations, creating optical innovations to meet myriad needs. Our exclusive lines include affordable eyewear for all, frames measuring concentration, anti-blue light lenses, and more. With 110 JINS shops throughout Asia and a new U.S. expansion, JINS is pleasing eyes all over the world. The JINS Time Slip Collection was born from the desire to put the spark of individuality and fun in eyewear. This luxurious line brings a keen sense of style to every frame. JINS studied the fashion, designs, and cultural backdrops unique to each era. That inspired our new color combinations and vanguard frame designs. These retro glasses whisk one back to a favorite period like a bewitching time machine. The magic in these glasses calls out from a single poster. Each scene visualizes the excitement Time Slip frames bring to life.

2018 Awards

Total Points: 2

Merit Honor

Credits

Agency

Dentsu Inc. / Tokyo

Co-Agency

Dentsu Creative Force Inc. / Tokyo

Design Firm

J.C. SPARK INC. / Tokyo

Production Company

GEEK PICTURES INC. / Tokyo
NISSHO CO. / Tokyo

Art Director

Kimiko Sekido

Creative Director

So Yamada

Photographer

Alex Prager

Technical Producer

Noriaki Tosaki
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