ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Category
Photography / Wildcard - Single
Annual ID
ADC_PHO18033M
About the Work
The purpose of this project was to create the promotional imagery for English National Opera's distinctive new minimalist production of Verdi's 'Aida'. Aida is a tragic love story between an Ethiopian princess and an Egyptian military commander and their struggle when choosing between love and country. This polarity of choice is reflected in the minimalist concept and set design. A singular shaft of light and the symbolism of triangles, given the Egyptian setting, was the perfect visual metaphor for the light and shade of the story, Aida's heart-wrenching journey, and how the lovers ultimately await their death in an underground tomb. Aida attracted the biggest audience to an English National Opera Autumn production in 4 years. In addition to opera fans and aficionados attending, 44% of Aida's audience were first time opera goers.
2018 Awards
Total Points: 2
Merit Honor
Credits
Design Firm
Rose / London
Production Company
Jonathan Knowles / London
Creative Director
Simon Elliott
Designer
Toby Edwards
Ali Boschen
Photographer
Jonathan Knowles
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