ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2018 ADC Awards - Motion / Film Craft

Lost Panda

Agency Deutsch / Los Angeles + Alt.vfx Inc / Los Angeles + Smuggler, Inc / Los Angeles

Client Tile
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Annual ID

ADC_MOT18006B

About the Work

The ‘Lost Panda’ story was inspired by an actual Tile customer, a young girl who lost her stuffed animal in a busy city, only to be reunited later with the help of the Tile community. Telling the story from the perspective of Ernie, a stuffed panda, and to bring to life what his owner, Lucy, might have imagined her ‘best friend’ going through in trying to find his way back to her. In her imagination, Ernie gets more and more lost while looking for her, only to be helped home by the ‘good neighbors’ he meets—a metaphor for the Tile community. Of course, in reality, Ernie stays in the exact place he was likely dropped by Lucy, only to be found by a loving father who had the foresight to put a Tile in Ernie’s pocket.