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2018 ADC Awards - Motion / Film Craft

Netto - Easter Suprise

Agency Jung von Matt AG / Hamburg

Client Netto Marken-Discount AG & Co. KG
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Annual ID

ADC_MOT18007B

About the Work

For Netto, a German discount supermarket chain, we created an Easter season campaign aiming to improve Netto’s image. Our insight: everyone in Germany knows the Easter bunny, but no-one knows the story behind it! Our idea: finally reveal the origins of the Easter Bunny and thereby claim the legendary icon for Netto! At its core was a 2 min. animated film we produced in cooperation with The Mill (London) showing a hen and a hare, getting married and giving birth to a special bunny that lays eggs. To realize that, we created 4 lead characters, including the hero Easter bunny from two different ages, and his mother, a hen with over 6000 invidually controlled feathers, plus a number of additional other characters. An entire forest-like set was built with a number of highly detailed props. All characters were then seamlessly composited into their magical world in a unique, fairy-tale look.