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2018 ADC Awards - Motion / Film Craft

Netto - Easter Suprise

Agency Jung von Matt AG / Hamburg

Client Netto Marken-Discount AG & Co. KG

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Category

Craft in Motion / Film / Animation - Single

Annual ID

ADC_MOT18007B

About the Work

For Netto, a German discount supermarket chain, we created an Easter season campaign aiming to improve Netto’s image. Our insight: everyone in Germany knows the Easter bunny, but no-one knows the story behind it! Our idea: finally reveal the origins of the Easter Bunny and thereby claim the legendary icon for Netto! At its core was a 2 min. animated film we produced in cooperation with The Mill (London) showing a hen and a hare, getting married and giving birth to a special bunny that lays eggs. To realize that, we created 4 lead characters, including the hero Easter bunny from two different ages, and his mother, a hen with over 6000 invidually controlled feathers, plus a number of additional other characters. An entire forest-like set was built with a number of highly detailed props. All characters were then seamlessly composited into their magical world in a unique, fairy-tale look.

2018 Awards

Total Points: 10

Bronze Cube

Credits

Agency

Jung von Matt AG / Hamburg

Production Company

The Mill / London

Sound Production Company

2WEI Musik GmbH / Hamburg

Chief Creative Officer

Dörte Spengler-Ahrens
Stephan Giest

Creative Director

Andreas Hilbig

Producer

Terri Wood

Sound Designer

Thomas Muis

Agency Producer

Dennis Wendt

Cinematographer

Tim Green

Creative Team

Natalie Hoffmann
Natalie Martens
Julia Matczak
Alexandra Schöne

Music / Sound

Tal Altman

Technical Producer

Seamus O'Kane
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