ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Eatkarus
Agency Jung von Matt AG / Hamburg + Tempomedia Filmproduktion GmbH / Hamburg + NHB Video GmbH / Hamburg + Supreme Music / Hamburg
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Category
Craft in Motion / Film / Cinematography - Single
Annual ID
ADC_MOT18010B
About the Work
The moving story of Eatkarus picks up a cultural topic that affects the vast majority of all western civilizations. Due to a lack of knowledge more than ever people are becoming fat. And the excessive supply leads people to making unconscious decision concerning their health. This is the right moment for EDEKA to talk about their extraordinary advisory skills no other supermarket has to offer. And empower people with the emotional story of a boy who set out to be light as a bird. To finally be free and be able to fly we see him overcome the skeptical peeks of his globated fellow citizens. Eatkarus serves as an motivating example of what courage and willpower can do. His character is intended to inspire the viewers to live a healthy live.
2018 Awards
Total Points: 10
Bronze Cube
Credits
Agency
Jung von Matt AG / Hamburg
Production Company
tempomedia filmproduktion gmbh / Hamburg
Post Production Company
NHB Video GmbH / Hamburg
Sound Production Company
Supreme Music / Hamburg
Art Director
Pia Mader
Creative Director
Sebastian Schnell
Anna Lichnog
Director
Peter Stroeh
Alex Feil
Editor
Sabine Panek
Executive Creative Director
Jens Pfau
Photography Director
Carlo Jelavic
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