ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Craft in Motion / Film / Cinematography - Single
Annual ID
ADC_MOT18034M
About the Work
In a region that is known for its year-long sales and shopping festivals, Centrepoint had to stand out in an overly competitive and cluttered category, meet expectations that are incredibly high and attain more footfalls in their stores. With 140 stores across the UAE, Kuwait, Oman, Bahrain, Lebanon and Saudi Arabia, Centrepoint is the Middle East’s biggest fashion store and also the region’s most coveted fashion retail brand. We were briefed to promote their new sale. Our idea is based on ‘one of the purest emotions’. When there’s a sale, you feel like you want everything in the store. And if that comes across as greed, that’s okay. Because the Centrepoint Sale is the only socially acceptable place to unleash greed. In fact, with up to 70% off, it would be a crime if you weren’t greedy.
2018 Awards
Total Points: 2
Merit Honor
Credits
Agency
Impact BBDO / Dubai
Production Company
Truffle / Beirut
Post Production Company
Plunk / Beirut
Sound Production Company
Key 66 / Giza
Creative Director
Alok Mohan
Amr Hamdy
Director
Virgil Ferragut
Executive Creative Director
Fadi Yaish
Producer
Michel Abou Zeid
Cynthia Chammas
Agency Producer
Aly Seifelnasr
Cinematographer
Daniel Lindholm
Music / Sound
Sary Hany
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