ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Category
Craft in Motion / Film / Direction - Single
Annual ID
ADC_MOT18015B
About the Work
GE builds complex technology that can be hard for people to understand. But at the core of it, what they really do is something everyone can understand: they invent. So we told the story of GE through the story of Molly, a devilishly brilliant girl who can’t help but invent better ways to do things. Sometimes it gets her into trouble, especially when it comes to doing her chores. But it pays off when she grows up and finds her perfect home at GE. The goal was to make a film that appeals to GE’s adult customers while also inspiring the next generation of GE inventors, especially young women who are currently underrepresented in tech.
2018 Awards
Total Points: 10
Bronze Cube
Credits
Agency
BBDO / New York
Production Company
Park Pictures
Art Director
Eric Goldstein
Chief Creative Officer
David Lubars
Greg Hahn
Creative Director
Eric Goldstein
Director
Lance Accord
Editor
Paul Watts
Executive Creative Director
Michael Aimette
Producer
Scott Howard
Caroline Kousidonis
Tor Adams
Annabelle Cuthbert
Justine Cortale
Rochelle Brown
Kim Christensen
Writer
Fred Kovey
Agency Producer
David Rolfe
George Sholley
Jack Patrick
Rani Vaz
Cinematographer
Lance Accord
Digital Artist / Multimedia
Andy Wilkoff
Tim Masick
Pat Murphy
Music / Sound
Michael Marinelli
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