ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2018 ADC Awards - Motion / Film Craft

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Agency BBDO / New York + ParkPictures

Client GE
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Annual ID

ADC_MOT18015B

About the Work

GE builds complex technology that can be hard for people to understand. But at the core of it, what they really do is something everyone can understand: they invent. So we told the story of GE through the story of Molly, a devilishly brilliant girl who can’t help but invent better ways to do things. Sometimes it gets her into trouble, especially when it comes to doing her chores. But it pays off when she grows up and finds her perfect home at GE. The goal was to make a film that appeals to GE’s adult customers while also inspiring the next generation of GE inventors, especially young women who are currently underrepresented in tech.