ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Integrated / Integrated - Campaign
Annual ID
ADC_ITG18013M
About the Work
Every year, Spotify uses our data to celebrate the year that was. But how could we tackle a year like 2017? In a year that many wanted to tune out, we decided to celebrate how music gave us a reason to keep listening. A global OOH campaign transformed users’ listening data across the tumultuous year into 2018 Goals. Our 2017 Wrapped microsite gave Spotify listeners a way to relive their own year in music, and dared them to share the results. We paid tribute to the year’s #1 artist, Ed Sheeran, with a TV spot that introduced (and destroyed) his cookie doppelgänger, “The Ginger Ed Man.” And we commissioned The New York Times to “fact-check” the biggest songs of the year, asking the “tough” questions like: is it really possible that Miley Cyrus has never been on a boat?
2018 Awards
Total Points: 2
Merit Honor
Credits
Client
Spotify In-House / New York
Creative Director
Dan Brill
Spencer Hansen
Cecilia Azcarate
Executive Creative Director
Alex Bodman
Content Strategist
Seth Farbman
Jackie Jantos
Alexandra Tanguay
Christian Navarro
Payman Kassaie
Lindsay Fischler
Candice Greenberg
Lauren Solomon
Christine Andrén
Jonathan Chu
Kristy Lyons
Christine Motch
Zach Pentel
Nathan Doiev
Marian Dicus
J.j. Italiano
Eric Alexander
Thom Skarzynski
Neal Gorevic
Krista Scozzari
Antonia Moreland
Scott Marsden
Kathryn Griffin
Sara Kayden
Gabriel Duncan
Gordon Silvera
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