ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

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2018 ADC Awards - Brand / Communication Design

TRL

Agency MTV / New York

Client MTV
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Annual ID

ADC_BCD18008B

About the Work

In September 2017, MTV re-invigorated its Total Request Live brand (TRL) for a new generation. For the logo, we utilized an adjusted GT Walsheim typeface and built a functional design system utilizing bespoke patterns, emojis, and the typeface DRUK. We aimed towards a bold, high-contrast look that referenced MTV’s brand look, and colors that would immediately cut through the Times Square landscape. This was executed within in-show animated graphics, custom daily opens, and weekly promotional spots.