ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
You have exceeded your allotted number of views.
For full access to our extensive awards archive
Members Login Here
For full access to our extensive awards archive
Members Login Here
Category
Promotional / Digital Communications - Series
Annual ID
ADC_BCD18043M
About the Work
The global art market has tripled since 2003. Art buyers even have a “migration pattern”, traveling to top art fairs including Art Basel. These art buyers are also BNY Wealth Management clients. Every day BNY analyzes thousands of data points to help their clients make better investments. This year, BNY decided to show up at Art Basel in Miami. But with UBS boxing them out as the official sponsor, BNY had to get smart. We created SmArt Basel. BNY crunched the data behind the art and served it up to their clients on social media platforms where surprisingly 51% of collectors go to discover new artists. We commissioned an artist to design a unique set of numbers, then posted data visualization art and Instagram trivia using new polls in real time. Disguising data as art.
2018 Awards
Total Points: 2
Merit Honor
Credits
Agency
TBWA\Chiat\Day / New York
Design Firm
TBWA\Chiat\Day / New York
Client
BNY Mellon / New York
Art Director
Alex Holm
Chief Creative Officer
Chris Beresford-Hill
Creative Director
Chris Rowson
Sergio Flores
Designer
Seokmin Hong
Vivian Lee
Producer
Teresa Rad
Danny Jackson
Writer
Avi Steinbach
Hana Ovcina
Creative Team
Alex Trochut
Related Awards
