ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2018 ADC Awards - Brand / Communication Design

FUSION (5 Posters)

Agency China Academy of Art / Hangzhou

Client Toppan Printing Co.,Ltd. / Tokyo Printing Museum

Category

Posters / Traditional - Series

Annual ID

ADC_BCD18051M

About the Work

“Fusion”, the theme of GRAPHIC TRIAL 2017, can be interpreted in various ways. As the organizer of this project, Toppan Printing sees “Fusion” as a process of merging graphic design and printing techniques together. However, for me, “Fusion” means what I understand and learn from others, some kind of “chemical reaction” caused by other people’s thoughts and creations. Reviewing my journey of exploring graphic design, there are so many predecessors in this field that have made me feel these “chemical reactions”. Therefore, I have chosen ten designer predecessors who have given me important “chemical reactions”, and created a series of five posters combining two designers in one group.

2018 Awards

Total Points: 2

Merit Honor

Credits

Designer

Jianping He

College / University

China Academy of Art / Hangzhou
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