ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Experiential Design / Installations - Single
Annual ID
ADC_EXP18025M
About the Work
After the initial launch of Hennessy Paradis Impérial (HPI) in 2010, Hennessy had the objectives of modernizing the brand image of this cognac while projecting its reputation of excellence to become the reference in the luxury spirit category. At Maison Hennessy, crafting the finest cognac has been a day to day quest for over 250 years. Created in 2010 by Yann Fillioux, the HPI blend embodies the craftsmanship and knowledge of eight generations of Master Blenders. Every year, 10 out of 10,000 eaux-de-vie on average has been carefully selected by the Master Blender to join this blend. To pay tribute to his accurate process and relentless quest for the finest eaux-de-vie, we imagined a cutting-edge and unique installation as a symbol of his mastery. “The Master Blender’s Quest” installation is now exhibited in Hennessy’s most secret place, where the oldest and most precious eaux-de-vie are kept: the Founder’s Cellar.
2018 Awards
Total Points: 2
Merit Honor
Credits
Agency
DDB Paris / Paris
Production Company
Handsome / Paris
Marshmallow Laser Feast / Paris
Sound Production Company
Chez Jean / Paris
Director
Ersin Han Ersin
Executive Creative Director
Alexander Kalchev
Agency Producer
Anne Girod
Content Strategist
Sébastien Genty
Creative Team
Mickaël Jacquemin
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