ADC Awards
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COGY Wheelchair
Agency Tess Co., Ltd. / Sendai + Tohoku University School of Medicine / Sendai + M2 Design / Tokyo + TBWA\HAKUHODO Inc. / Tokyo
Category
Innovation / Product
Annual ID
ADC_INV18008G
About the Work
There are approximately 2 million immobile patients in Japan who require rehabilitation but give up on it. For them, wheelchairs are mere “support tools” that will assist them in mobility. The COGY project has started to deliver the joy of mobility once more to these people. COGY is the first time ever where a wheelchair allows users to pedal by harnessing and using their own leg. COGY allows the users themselves to harness the reflexes in their own legs to propel themselves forth. COGY offers two rehabilitation possibilities. First is physical rehabilitation, while the second is psychological rehabilitation. The hope that COGY gives its users means they have a renewed zest for life, and happiness. Units sold increased to more than twice from the year before. Recognition of COGY spread overseas, which included a query from Stanford University’s medical research bodies.
2018 Awards
Total Points: 50
Best of Discipline Cube
Credits
Agency
TBWA\HAKUHODO Inc. / Tokyo
Digital Agency
AID-DCC Inc. / Tokyo
Client
Tess Co., Ltd. / Sendai
M2 Design / Tokyo
Production Company
GEEK PICTURES INC. / Tokyo
SPIRITS Inc. / Tokyo
Hakuhodo Product's / Tokyo
AOI Pro. Inc. / Tokyo
Art Director
Yuki Tokuno
Chief Creative Officer
Kazoo Sato
Creative Director
Satoshi Chikayama
Creative Technologist
Issei Ishikura
Designer
Hyewon Choi
Yuta Enoki
Director
Kenichi Sumide
Takayuki Niwa
Photographer
Takahiro Kojima
Yasuko Furukawa
Masakazu Hirata
Agency Producer
Akiko Onodera
Chikako Nagai
Creative Team
Kenji Suzuki
Chieko Ito
Junichi Tarumi
Yasunobu Handa
Ryuichi Iihoshi
Hiroshi Yamazaki
Yoku Ishida
Kazuaki Kuribayashi
Satoshi Suzuki
Toshiatsu Kobayashi
Takanobu Noso
Ryo Ito
Takahiro Miura
Eunhee John
College / University
Tohoku University School of Medicine / Sendai
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