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2019 ADC Awards - Advertising

Free Democrats "Made of Defeat

Agency HEIMAT / Berlin + Mokoh Music / Berlin

Client Fraktion der Freien Demokraten im Deutschen Bundestag
BACK TO RESULTS

Annual ID

ADC_ADV19087M

About the Work

In 2013 one of Germany’s oldest democratic parties had to leave the parliament. Five years later the Free Democrats are back. With more than twice the result compared to 2013 and an all new thinking triggered by their defeat. Ready to tackle the challenges democracy has to face in Germany. Goal of the project was to create a photographic documentary that shows the hard way back into the parliament. The rethinking. The vulnerability. The inner fights. It´s a photographic tale that disrupted the whole culture of political advertising. The idea was to portrait the hard way back into the parliament. Therefore, the pictures used in the campaigning video are all about authenticity. No success stories. No photoshop. No smiling faces. In 90 seconds over 100 black and white pictures are presented.