ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Art Direction - Digital / Motion / Motion - Single
Annual ID
ADC_ADV19088M
About the Work
Christmas is the festival of love. Nevertheless, it is often about expensive gifts that many people cannot afford: According to the Federal Statistical Office, 19.7% of the people in Germany are affected by poverty. Among our customers, 44 % have to count every cent. We know the living conditions of our customers and did not want to put more pressure on them at Christmas. Instead, we reminded them of something they already have. The most valuable gift ever: love.
2019 Awards
Total Points: 2
Merit Honor
Credits
Agency
SERVICEPLAN GERMANY / Munich
SERVICEPLAN GROUP / Munich
Serviceplan Campaign 3 GmbH / Munich
Digital Agency
Parasol Island GmbH / Düsseldorf
Plan.Net GmbH / Munich
Production Company
Glassworks Ltd. / Amsterdam
e+p films GmbH / München
NEVEREST GmbH & Co. KG / München
Media Distribution Company
REWE Digital GmbH / Köln
Animator
Jef Fleurkens
Chief Creative Officer
Alexander Schill
Creative Director
Moritz Dornig
Matthias Schuster
Rüdiger Kaltenhäuser
Henrik Pfeiffer
Executive Creative Director
Christoph Everke
Michael Reill
Producer
Jochen Hirt
Ariella Amrami
Account Team
Fabian Kleinmann
Frederike Enk
Julia Leibetseder
Nagège Jaussi
Franziska Borgwald
Anya Kruzmetra
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