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2019 ADC Awards - Advertising

Altoids, The Curious Afterlife of a Tin

Agency Energy BBDO / Chicago

Client Mars, Inc.
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Annual ID

ADC_ADV19091M

About the Work

Last year’s “The Curious Afterlife of a Tin” campaign invited people to imagine what might be inside of an old Altoids tin once all of the mints are gone. In 2018, we took this concept further, by presenting the bizarre uses one can give an old Altoids tin in different print ads for fake products. The prints have a retro feel that matches the look and feel of the iconic brand with our tins being presented as the hero in the most unlikely situations. As an homage to the comedic heritage of the brand, each one of the faux retro ads contain humorous copy that rewards the curiosity of those who read it.