ADC Awards
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Agency BBDO Group Germany GmbH / Duesseldorf + Proximity GmbH / Duesseldorf + BBDO GmbH / Duesseldorf
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Category
Art Direction - Press / Poster Advertising - Campaign
Annual ID
ADC_ADV19018B
About the Work
With 1.2 million Germans suffering from Alzheimer’s and 3 million expected by 2050, Alzheimer Forschung is working fervently to raise funding for a cure. As Alzheimer’s progresses, facial recognition and memories fade, diminishing relationships and leaving many Alzheimer’s patients isolated and lonely. To bring this feeling closer to the general public we created a series of unrecognizable family portraits. Through the eyes of an Alzheimer’s patient, cherished relationships become an unsolvable puzzle made up of shuffled memories that fade away piece by piece.
2019 Awards
Total Points: 10
Bronze Cube
Credits
Agency
BBDO Group Germany GmbH / Duesseldorf
Proximity GmbH / Duesseldorf
BBDO Duesseldorf GmbH / Duesseldorf
Post Production Company
Stefan Kranefeld Imaging / Duesseldorf
Art Director
Martino Monti
Dejan Handjiski
Chief Creative Officer
Wolfgang Schneider
Creative Director
Sebastian Steller
Jacobo Concejo
Executive Creative Director
Kristoffer Heilemann
Daniel Haschtmann
Tobias Feige
Photographer
Stefan Kranefeld
Writer
Sebastian Steller
Account Team
Sue Nisbet
Liselotte Schwenkert
Vera Vanselow
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