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2019 ADC Awards - Advertising

Westworld: The Maze

Agency HBO / New York + 360i / New York

Client HBO
BACK TO RESULTS

Annual ID

ADC_ADV19097M

About the Work

HBO set out to extend the world of hit show Westworld, bringing it to life in a game that lets fans inhabit the world much like the characters they follow each week. Available on Amazon Alexa-enabled devices, Westworld: The Maze is a truly immersive voice game– breaking boundaries as Westworld fans would expect. The production quality and storytelling are not replicated in any other voice skills on the market. The game presents fans with over two hours of unique gameplay spanning 11,000 lines of script. Throughout the skill’s 400 potential choices across 60 storylines, fans will encounter and interact with the voice talents of 36 different actors, cast specifically for their roles in the skill. On average, fans who played The Maze have engaged with the brand for an estimated 14 minutes.